Fluency Media

Fluency Media

Twitter wins the Superbowl, Facebook kills the Internet, and FarmVille ruins cinema | This Week in Social Media

by Lindsay Blackwell on February 11, 2013

Superbowl generates over 24 million tweets

Between Beyoncé, baby animals, and the actual ball game, Superbowl XLVII was sure to spark a social media storm—but then something even better happened. A BLACKOUT! When the lights went out at the New Orleans Superdome, Twitter lit up with cheeky humor and speculation as to what caused the outage. Fans across the country sent over 230,000 tweets per minute during the blackout in the second half, bested only by the 268,000 tweets per minute sent after the conclusion of Beyoncé’s halftime performance. The blackout also brought out the best in brands, with companies like Oreo and Tide leveraging the chatter to drum up impressive social buzz. This clever branded graphic from Oreo was tweeted just minutes into the blackout—and earned over 15,000 retweets.

Facebook takes down, well, most of the Internet

On Thursday, an issue with the Facebook Connect API—which allows users of the popular social network to log into other websites with the click of a button—had many Internet-goers puzzled when attempts to login to their favorite websites resulted in a browser redirect to a cryptic Facebook error page. Affected websites included Mashable, The Huffington Post, Kayak, Hulu, The Daily Dot, Pinterest, and hundreds of others. Although the bug was fixed in less than 10 minutes, hashtags such as “Facebookmageddon” and “Facebocalypse” surfaced on Twitter to describe the bug, an issue that could have impacted millions of web-surfing Facebook users around the globe. Facebook later made a statement to The Next Web, emphasizing that the issue was “quickly resolved” and failing to apologize for the millions of pageviews lost as a result of the error.

Rush Hour 3:  Down on the FarmVille

That’s right—beloved (ugh) Facebook game (ugh) FarmVille is so wildly popular (ugh) that Brett Ratner, director of the Rush Hour franchise, has announced a new half-hour television series based on Zynga’s flagship game. According to the Wall Street Journal, FarmVille and FarmVille 2—games based around “elaborate, interactive farms”—attract millions of players a day. Yep. “FarmVille is one of the most exciting brands out there today,” said Ratner. “Its cross-platform opportunities are endless. I am thrilled to be expanding the brand with existing fans and also engaging a whole new audience.”


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