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The Instagram-Twitter breakup is not going well, guys | This Week in Social Media

by Lindsay Blackwell on December 17, 2012

Twitter launches photo filters

Just days after confirming that images from popular photo-based social network Instagram could no longer be displayed in-stream, Twitter announced Monday the addition of eight retro photo filters for its iPhone and Android apps. The filters are provided by photo-editing software startup Aviary, whose mission, according to the company’s blog, is to “democratize the world’s creativity.” Each of the eight filters, including Cool, Happy, and Vintage, was designed specifically for Twitter. To see the app in action, check out Mashable’s roundup of Twitter’s new photo-editing capabilities.

Instagram announces new features

The very same day that Twitter announced its new photo filters, Instagram countered with an impressive update to its iPhone and Android apps, including an improved camera interface, new crop and scale features, and a new black and white filter. According to the company’s blog, the new camera features an improved Camera Roll image selector, an optional grid guide for live photos, and improved tilt-shift capabilities to render more realistic depth-of-field. The new filter, Willow, is a “monochrome filter with subtle purple tones and a translucent glowing white border.” The company recommends use of this filter on portraits, still life and high-contrast architecture photographs.

The plot thickensInstagram and Twitter call it quits

Amidst drama between microblogging giant Twitter and photo-sharing darling Instagram, the New York Times alleges that Instagram’s founders entertained acquisition offers from Twitter before being purchased by Facebook in a $1 billion deal this past April. According to those familiar with the negotiations, both sides had “verbally agreed on a price of $525 million in cash and Twitter shares,” weeks prior to Facebook’s billion-dollar offer. Twitter executives were not given the opportunity to present a counter-offer. When asked to elaborate on purported talks with Twitter, representatives from Facebook, Instagram, and Twitter each declined to comment.


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