Fluency Media

Fluency Media

Hashtags on Facebook, Athletes on Spotify, and Brands on Klout | This Week in Social Media

by Fluency Media on March 22, 2013

#Hashtags #on #Facebook

The Wall Street Journal reported this week that Facebook is working to incorporate hashtags—rival network Twitter’s most iconic symbol—into its interface. Hashtags are a way of categorizing information about a single topic into searchable streams by prefacing words, names, and phrases with a pound sign (#). Though Facebook has declined to comment on the rumor, hashtags would complement Facebook’s recently implemented graph search, which allows users to search for pages and posts based on the engagement habits of their Facebook friends. Hashtags are already used by Facebook-owned photo sharing platform Instagram.

Notre Dame Athletics on Spotify

Facebook’s recent news feed redesign creates specialized feeds for photos, games, friends and an under-looked category, music. Regular Spotify users know how the app currently functions with Facebook, giving a constant stream of which songs, artists and playlists your friends are jamming on. But something conspicuously absent from the mix is brands. The Notre Dame athletic department is one group recognizing this, creating Spotify playlists for specific teams and even the compliance department (first track, Rockwell’s Somebody’s Watching Me). Notre Dame is pushing music choices to fans and alums but also recruits. Musicians and magazines have been early to jump on the Spotify profile train, but can smart brands be far behind?

Klout Gets Down to Business

Klout announced it will be rolling out business tools designed to help brands better identify and engage influential users. The new dashboard will allow brands to break down their audience by preferred platform and top topics, giving them a fuller picture of their audience and their areas of interest. While the five-year-old social measurement site’s most recent algorithm update caused some to doubt its’ accuracy reflecting on- and off-line influence, it remains the standard for determining a person’s social authority and even employability.


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