Google’s Big News at the I/O Developer’s Conference
Google made some big announcements last week at the Google I/O developer’s conference 2012, biggest among them being the reveal of the Nexus 7 tablet running Android Jelly Bean (available for pre-order in the Google Play store). Competition in the tablet space will increase options for consumers accelerating the importance of mobile media and apps for business marketing. Google+ had a reveal of its own, rolling out an events option for the expanding social network. Google Blog Google Developers YouTube channel.
What Social Media Bubble? Microsoft Buys Yammer for $1.2 Billion
Microsoft confirmed its $1.2 billion purchase of Yammer, essentially a private Twitter and Facebook platform used by businesses. Yammer, launched four years ago, currently has four million registered users, but only 20% pay for premium services. Microsoft also recently purchased Skype for $8.5 billion and in May, moved its own social media service So.cl out of beta. Will Microsoft try and individually monetize each of its platforms or make a run at creating a social media Frankenstein to rule the world? TechCrunch
California Social Media Bill Moves Forward
A bill to protect individuals’ social networking passwords from prospective employers or colleges moved forward after unanimously being approved by the Assembly Judiciary Committee.
The bills reads: “A public or private postsecondary educational institution shall not require, or formally request in writing, a student or prospective student to disclose the user name or account password for a personal social media account or to otherwise provide the institution with access to any content of that account.”
Educational institutions and employers would still be able to access information publicly available on the Internet, but could not view private accounts.
On the federal level, a congressional committee is considering the Social Networking Online Protection Act (SNOPA), which would forbid employers from requiring job seekers or workers to hand over their social networking passwords as a condition of employment. Los Angeles Times
Richard Retyi is the Social Media Director at Fluency Media. He has a decade of public relations and social media experience working with global brands like Chevrolet and building the University of Michigan athletic department’s social media infrastructure. He’s a freelance writer, a former high school teacher and a Canadian. Check back often to see more posts from Richard at blog.fluencymedia.com