Foursquare expands Specials to Visa and Mastercard
Foursquare’s exclusive partnership with American Express—which allowed users of the location-based social network to redeem discounts direct to their Amex cards—is exclusive no more. This Tuesday, Foursquare expanded Specials to Visa and MasterCard cardholders (both debit and credit). Rather than printing off a coupon or showing your waiter a deal on your phone, Foursquare’s Specials reflect directly on your credit card statement; participating merchants then pay a fee, in exchange for detailed customer analytics from Foursquare. Once you connect a credit card to your account, discounts will activate automatically whenever you check in to an eligible location.
Facebook admits to Page Insights bug
Facebook Page admins have been seeing misreported Insights data for months. Two confirmed Facebook bugs led the popular platform to conduct a full audit of its Page Insights this week, resulting in a rollout of fixes beginning this Monday. Overall, Facebook expects most Pages to see an increase in paid and total reach, as well as a possible increase or decrease in organic reach, depending on a number of factors. Page admins will also see a change in metrics that depend on reach, such as engagement and virality. To see the impact of these bugs on your Pages, Facebook recommends tracking your organic, paid and viral reach and impressions for your Page and your posts over the next few weeks.
DKNY vs. Humans of New York
Beloved street photographer Brandon Stanton, known for his “photographic census” project Humans of New York, revealed this week to his 570,000+ Facebook fans that popular fashion label DKNY had offered to purchase 300 of his photos to hang in store windows—an offer Stanton turned down. After a fan sent Stanton a photo of a DKNY storefront in Bangkok using his photos—without his knowledge and without compensation—Stanton requested that, in lieu of “other recourse,” the fashion giant donate $100,000 to the YMCA in Bedford-Stuyvesant, Brooklyn. DKNY responded with a formal statement on Facebook and an offer to donate $25,000—an offer to which HONY fans are not responding kindly. Meanwhile, Stanton and his fans have since managed to raise over $77,000 on crowdfunding platform Indiegogo, to ensure that the Bedford-Stuyvesant YMCA gets the full $100,000, regardless of DKNY’s refusal to fulfill Stanton’s request.