Fluency Media

Fluency Media

Digital Strategy

3 Keys to Marketing Health Care Online

by Stan Smith

Health care marketers are on notice: the internet is driving health care decisions, forcing health care marketers to strengthen their online marketing platforms. Here are the highlights: #1: DECISION MAKERS ARE ONLINE Females across the board, including baby boomers, are using the internet for health care information. Research shows that the health care decision makers’ [...]

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Jump Start Your Social Media Marketing: More Than Facebook

by Stan Smith

There’s only one constant in social media – it’s always changing. At this time last year, we weren’t talking about Pinterest or how Instagram could be a powerful social media tool. That’s no longer the case. Our team had the pleasure of speaking at the Detroit Metro Convention and Visitor’s Bureau’s Social Media Educational event [...]

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6 Strategic Social Media Takeaways from Social Slam

by Stan Smith

Last week, I had the pleasure of attending the 2nd Annual Social Slam Conference put on by the Knoxville Social Media Club. The conference was 36 hours of meeting incredible people and whip-smart insight into the use of social media. Even though I had the honor of speaking at the conference and moderating a panel, [...]

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Where Does Pinterest Fit in Your Digital Strategy?

by Stan Smith

Pinterest is rocking the digital strategy boat. Across the world, CMOs are asking their teams to consider adding Pinterest to their social line-up. “Pin” buttons are popping up faster than dandelions in spring. It would be easy to dismiss Pinterest as another “shiny” social object that will flare up then fade away. But, this assessment [...]

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7 Digital Strategy Essentials for Your 2012 Plan

by Stan Smith

The holiday season ushers in gifts, caroling, great food, and a less well-received corporate tradition – annual planning. Your digital marketing planning doesn’t have to be painful, it can actually be an opportunity to reboot your program and build momentum heading into the New Year. The key to successful digital strategic planning is to be [...]

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5 Must Do B2B Social Media Marketing Strategies

by Ivan Frank

The great B2B marketing divide A radical change in business-to-business (B2B)  marketing is unfolding right in front of our eyes. And, that change is now reaching WARP SPEED. What’s emerging is a corporate digital divide of have’s and have not’s. The have’s are the companies who are building brands, creating leads, and connecting with customers in profound [...]

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What You, Steve Jobs, Hillary Clinton and Karl Rove have in Common

by Stan Smith

Why are people like Steve Jobs, Karl Rove, Hillary Clinton, Malcolm Gladwell, and Jon Stewart so compelling? Recently Newsweek crowned these people (and a few others) as “Thought Leaders.” In social media, Thought Leadership is a holy grail, a quest to achieve a competitive standing that promises revenue and differentiation. However, Thought Leadership is easier [...]

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7 Deadly Digital Strategy Mistakes

by Stan Smith

We’ve talked a great deal about the central role that a smart digital strategy plays in building a successful marketing strategy. We’ve explored the roles digital marketing and social media participate in the sales process. Now it’s time for a reality check. Just 3 years ago, digital marketers just needed to create a strategy around [...]

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The 5 Habits of the Digitally Savvy CMO

by Stan Smith

It’s tough being a “Digitally Savvy” Chief Marketing Officer. Gone are the Mad Men days of three broadcast networks and the relatively straightforward management of a shortlist of offline tactics. Now the savvy CMO isn’t just an offline marketing virtuoso, she also needs to be a master digital experience architect. At Fluency, we’ve been fortunate [...]

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How Social Media Really Sells

by Stan Smith

All is not well in the land of Twitter, Facebook, and LinkedIn. On the surface, the signs of social media’s dominance are difficult to ignore. Facebook has fenced in a healthy slice of the world’s population within its walled garden. Twitter is powering marketing communications and becoming the operating system for democratic revolution.  LinkedIn is [...]

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